Orbital Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 587
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SWOT Analysis of Orbital Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orbital Corporation

Parent Company

Orbital Corporation Ltd.

Category

Clean engine technologies and alternative fuel systems

Sector

Energy

Tagline/ Slogan

Leader in Specialized Engine & Vehicle systems

USP

Innovation in advanced technology with 30years experience

STP

Segment

Energy and electricity

Target Group

Commercial, Marine market, Motorcycle market

Positioning

High efficient technically advanced fuel systems

SWOT Analysis

Strengths

1. High product portfolio revenue source from multiple sources
2. Provides alternative fuel systems with reduced environmental impact from gas emission
3. Orbital LPG is claimed to be the latest generation in automotive LPG fuel system
4. Awarded Banksia award for its innovative combustion technology

5. Known for R&D and Innovation

Weaknesses

1. Highly dependent on a few geographic areas for revenues and limited presence
2.Dependent on Automobile industries for LPG system

Opportunities

1. Can tap into other emerging markets
2.Can start own energy generation capabilities
3.Can upward integrate into own automobile engines

Threats

1. Technology changes were rapidly making Orbital on toe all the time
2.Government regulations & laws

3. Increasing competition and higher costs of operations

Competition

Competitors

1.Daimler AG
2.RICARDO PLC
3.Robert Bosch



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