Orbital Corporation SWOT Analysis, USP & Competitors
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SWOT Analysis of Orbital Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Orbital Corporation Ltd.
Clean engine technologies and alternative fuel systems
Leader in Specialized Engine & Vehicle systems
Innovation in advanced technology with 30years experience
Energy and electricity
Commercial, Marine market, Motorcycle market
High efficient technically advanced fuel systems
1. High product portfolio revenue source from multiple sources 2. Provides alternative fuel systems with reduced environmental impact from gas emission 3. Orbital LPG is claimed to be the latest generation in automotive LPG fuel system 4. Awarded Banksia award for its innovative combustion technology
5. Known for R&D and Innovation
1. Highly dependent on a few geographic areas for revenues and limited presence 2.Dependent on Automobile industries for LPG system
1. Can tap into other emerging markets 2.Can start own energy generation capabilities 3.Can upward integrate into own automobile engines
1. Technology changes were rapidly making Orbital on toe all the time 2.Government regulations & laws
3. Increasing competition and higher costs of operations
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