Scottish Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 672
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SWOT Analysis of Scottish Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scottish Power

Parent Company

Iberdrola

Category

Electricity & Natural Gas utilities

Sector

Energy

Tagline/ Slogan

The Energy People

USP

Distribution & Sales Force in UK

STP

Segment

Energy and electricity

Target Group

Residential, Business & National grids( Retail & Wholesale)

Positioning

Easier than ever to take control of your energy

SWOT Analysis

Strengths

1. Known for high efficient & control system
2. Offers a wide range of products for their customers
3. High profitability & Revenue

4. Huge distribution and Sales network

5. Parent company is the world leader in renewable energy

6. Initiative to help cancer patients through Cancer Research UK

7. The organization has close to 10,000 employees

8. The company has expertise in Electricity generation, transmission, distribution, retailing

Weaknesses

1. Alleged for manipulating power market for profits
2. Known for least carbon efficient power station

3. Considered among top few most polluting power station in Europe

Opportunities

1.Can tap into global market by expanding to emerging economies
2.Can improve renewable energy resources
3.Can expand their portfolio  and acquiring smaller firms

Threats

1.Huge competition means slow market share growth
2.Government rules and allegations
3.Increasing costs and rate of interest

Competition

Competitors

1.EDF Energy
2.British Gas
3.Npower



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