Sydney Water SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 432
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SWOT Analysis of Sydney Water with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sydney Water

Parent Company

Government of New South Wales

Category

Water Utility

Sector

Energy

Tagline/ Slogan

-

USP

Australia’s Largest Water Utility

STP

Segment

Energy and electricity

Target Group

Residential, Commercial and Industrial trade

Positioning

Valued water solutions

SWOT Analysis

Strengths

1. Historically held Monopoly over the supply of water in Sydney
2.Lot of investments in renewable energy
3. Generates substantial amount of energy needs from renewable energy
4. Reduced environmental impact on products & services

5.Energy production using the gasses generated at water treatment plants

Weaknesses

1. Criticism of large scale contamination – 1998 Sydney Water Crisis
2.Restricted to a small region compared to global firms
3.Government takes control on the company means limited flexibility

Opportunities

1. Can tap into natural gas & Hydroelectric power generation
2.can tap into other global markets
3.New technologies in water supply and treatment

Threats

1. Government regulations & Law
2.Recently government opened the market resulting competition

Competition

Competitors

1.NSW Government
2.Global Water Intelligence



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