Energex SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 421
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SWOT Analysis of Energex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Energex

Parent Company

Government of Queensland

Category

Energy

Sector

Electrical power distribution

Tagline/ Slogan

Positive energy; Queensland’s energy

USP

Sophisticated energy distribution networks and delivering world-class energy products, services and expertise to one of Australia's fastest growing communities.

STP

Segment

Electrical power distribution

Target Group

Residents and businesses in South East Queensland

Positioning

Sophisticated energy distribution networks and delivering world-class energy products, services and expertise to one of Australia's fastest growing communities.

SWOT Analysis

Strengths

1. Been providing electricity to Queenslanders for more than 100 years
2. Provides distribution services to almost 1.5 million domestic and business connections, delivering electricity to a population base of around 3+ million people
3. High performing total assets and strong financial position
4. Technological innovation and advanced management systems which drive efficiency, quality and safety

5. Over 3000 people are employed in the organization

Weaknesses

1. Limited geographic reach means only limited business opportunities
2.Conflicts with the union affects operations

Opportunities

1. Opportunities in renewable energy domain
2. Leverage its technological capabilities in other markets

3. Geographic expansion and tie-ups with global players

Threats

1. Changing dynamics of energy sources
2. Increasing competition, consolidation
3.High tax liabilities

Competition

Competitors

1. Ergon
2.Energy Australia



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