EQT Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 536
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SWOT Analysis of EQT Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EQT Corporation

Parent Company

EQT Partners

Category

Energy

Sector

Natural gas exploration and production

Tagline/ Slogan

Where energy means innovation

USP

Leader in the use of advanced horizontal drilling technology

STP

Segment

Exploration and production of natural gas

Target Group

Firms and residents looking to buy gas

Positioning

Leader in the use of advanced horizontal drilling technology

SWOT Analysis

Strengths

1. One of the largest natural gas producers in the Appalachian Basin
2. Owns and operates more than 14,000 natural gas wells across 3.5 million acres in the Appalachian basin
3. EQT Midstream owns or operates nearly 11,000 miles of gathering lines and 240+ compressor units comprising 125 compressor stations with approximately 250,000+ horsepower of installed capacity.
4. Existing distribution and sales networks

5. The organization has a strong workforce of nearly 2000 employees

6. Customer interaction has increased with CNG gas stations

Weaknesses

1. Increasing labor costs has been affecting margins
2.High investments in research and development which are not contributing to the bottom line

Opportunities

1. Opportunity to expand more
2. Diversify in alternate energy sources
3. New gas-to-liquid fuel (GTL) technology could offer diversity to the company’s natural gas portfolio

Threats

1. Intense competition

means market share might reduce
2. Regulations and strict govt restrictions

Competition

Competitors

1. Dominion Exploration & Production Inc.
2. Equitable Production, LLC



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