Eraring Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 344
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SWOT Analysis of Eraring Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eraring Energy

Parent Company

Origin Energy

Category

Energy Generation

Sector

Electricity generation company

Tagline/ Slogan

-

USP

Australia’s largest energy generation company

STP

Segment

Electricity generation

Target Group

Electricity companies which distribute to residents and homes

Positioning

Australia's largest electricity generation companies competing in the National Electricity Market

SWOT Analysis

Strengths

1. Has a portfolio of generating sites using thermal coal, wind, and hydroelectric power.
2. Australia’s largest energy generation company
3. Combined generating capacity of over 3,000 megawatts

4. One of the strongest player in the region

Weaknesses

1. Asbestos related diseases arising from exposure to asbestos at the power stations for the employees
2.Lot of changes after acquisition by Origin Energy which could be counter productive

Opportunities

1. Can explore renewable sources of energy
2. Good financial backing from Origin Energy which can be used to expand

Threats

1. Threat from renewable sources of energy

2. Govt regulations and fluctuating markets

3. Economic recessions and huge investments can affect the margins

Competition

Competitors

1. AGL Energy
2. Alinta Energy



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