Hawaii Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 500
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SWOT Analysis of Hawaii Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hawaii Gas

Parent Company

Macquarie Infrastructure Company LLC

Category

Energy

Sector

Gas Utility company

Tagline/ Slogan

The clean energy company

USP

The only franchised gas utility in the State of Hawai'i

STP

Segment

Gas utility companies

Target Group

Residential customers, military facilities, hotels and restaurants, state and county government, agriculture etc

Positioning

Focused on bringing Hawaii cleaner, lower-cost energy

SWOT Analysis

Strengths

1. The only franchised gas utility in the State of Hawaii
2. Has installed gas pipeline infrastructure, built bulk storage facilities with access to the harbor and developed a highly skilled workforce on every major island to serve the people of Hawai'i
3. Is proud to be local and has been serving the Islands for more than 100 years.
4. On Oahu SNG (synthetic natural gas) is distributed through approximately 1,000 miles of pipeline to nearly 30,000 residential, commercial and industrial customers.

Weaknesses

1. Remote from other places
2.Isolated electrical power grid
3.Highly oil-dependent energy system

Opportunities

1.No energy intensive industry
2.Wide range of RE available

3. Associations and tie-ups with major energy companies for better business

Threats

1.Price volatility affects margins
2. Threat from renewable sources of energy

Competition

Competitors

1. Chevron

2. Shell



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