SWOT Analysis of Hawaii Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Macquarie Infrastructure Company LLC
Gas Utility company
The clean energy company
The only franchised gas utility in the State of Hawai'i
Gas utility companies
Residential customers, military facilities, hotels and restaurants, state and county government, agriculture etc
Focused on bringing Hawaii cleaner, lower-cost energy
1. The only franchised gas utility in the State of Hawaii 2. Has installed gas pipeline infrastructure, built bulk storage facilities with access to the harbor and developed a highly skilled workforce on every major island to serve the people of Hawai'i 3. Is proud to be local and has been serving the Islands for more than 100 years. 4. On Oahu SNG (synthetic natural gas) is distributed through approximately 1,000 miles of pipeline to nearly 30,000 residential, commercial and industrial customers.
1. Remote from other places 2.Isolated electrical power grid 3.Highly oil-dependent energy system
1.No energy intensive industry 2.Wide range of RE available
3. Associations and tie-ups with major energy companies for better business
1.Price volatility affects margins 2. Threat from renewable sources of energy
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