Maine Natural Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 353

SWOT Analysis of Maine Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maine Natural Gas

Parent Company

Iberdrola USA




Natural gas utility

Tagline/ Slogan

Natural Gas Energy in Maine


Provide the comfortable, clean-burning, versatile and affordable natural gas energy option to communities in Maine



Natural gas utility company

Target Group

Residents and businesses in Maine with gas  energy needs


Enhance Maine’s economy by offering a competitive and clean energy option to homes and businesses

SWOT Analysis


1. Construction of two major natural gas transmission lines from Canada through Maine
2. MNG is offering communities access to natural gas for the first time
3. It has a strong corporate backing by its parent company

4. Serves about 4,000 residential, commercial and institutional customers


1. Customer base is quite small leading to lesser revenues and low market share
2. Relatively new in the energy business in Maine


1. Currently catering to a very small section of customers, opportunity to expand

2. Associations with big players can help boost infrastructure and speed business

3. The brand can expand to newer geographies


1. Reluctance of consumers to shift to an alternate source
2. Increasing competition, consolidation

3. Govt restrictions can affect operational efficiency



1. Unitil’s Natural gas
2.Summit natural gas  of Maine


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