Maine Natural Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 374
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SWOT Analysis of Maine Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maine Natural Gas

Parent Company

Iberdrola USA

Category

Energy

Sector

Natural gas utility

Tagline/ Slogan

Natural Gas Energy in Maine

USP

Provide the comfortable, clean-burning, versatile and affordable natural gas energy option to communities in Maine

STP

Segment

Natural gas utility company

Target Group

Residents and businesses in Maine with gas  energy needs

Positioning

Enhance Maine’s economy by offering a competitive and clean energy option to homes and businesses

SWOT Analysis

Strengths

1. Construction of two major natural gas transmission lines from Canada through Maine
2. MNG is offering communities access to natural gas for the first time
3. It has a strong corporate backing by its parent company

4. Serves about 4,000 residential, commercial and institutional customers

Weaknesses

1. Customer base is quite small leading to lesser revenues and low market share
2. Relatively new in the energy business in Maine

Opportunities

1. Currently catering to a very small section of customers, opportunity to expand

2. Associations with big players can help boost infrastructure and speed business

3. The brand can expand to newer geographies

Threats

1. Reluctance of consumers to shift to an alternate source
2. Increasing competition, consolidation

3. Govt restrictions can affect operational efficiency

Competition

Competitors

1. Unitil’s Natural gas
2.Summit natural gas  of Maine



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