MidAmerican Energy Company SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 696
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SWOT Analysis of MidAmerican Energy Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MidAmerican Energy Company

Parent Company

Berkshire Hathaway Energy

Category

Energy

Sector

Electricity generation and distribution, and natural gas

Tagline/ Slogan

Obsessively, Relentlessly at Your Service

USP

Deliver exceptional personal service to the customer

STP

Segment

Electricity generation and distribution, and natural gas provider

Target Group

Residents and Businesses with electricity needs in Iowa, Illinois, South Dakota and Nebraska

Positioning

Commitment to the customer to provide exceptional service

SWOT Analysis

Strengths

1. Has a diverse number of sources to generate electricity- coal, wind, natural gas, oil, nuclear, hydroelectric
2. Plans to invest a significant amount in wind generation which would reduce dependence on nonrenewable sources
3. Has a large customer base.  Provides service to 700,000+ electric customers & natural gas customers in a 10,000-square mile area in Iowa, Illinois, South Dakota and Nebraska
4. Energy management programs of PacifiCorp and MidAmerican Energy

Weaknesses

1. Dependence on subsidiaries to meet obligations


2. Coal-fired generation assets of MidAmerican Energy and PacifiCorp
3. Differential costs result in price pressures which cannot be passed on to customers

Opportunities

1. Acquisition of renewable energy projects
2. Entry into the Canadian market

3. Tie-ups with global players to boost its presence

Threats

1. Variations in commodity prices
2. Intense competition among pipeline companies


3.Facing regulatory issues against generation of nuclear powered energy

Competition

Competitors

1. Alliant Energy
2. Entergy Corporation
3.SSE PLC



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