Missouri Gas Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 625

SWOT Analysis of Missouri Gas Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Missouri Gas Energy

Parent Company

Energy Transfer Equity




Natural gas distribution

Tagline/ Slogan



Part of the largest gas distribution company in Missouri



Natural gas distribution

Target Group

Communities requiring natural gas


Focused on bringing Missouri cleaner, lower-cost energy

SWOT Analysis


1. Gives rebates to customers on use of energy efficient equipment
2. Serves over 500,000 customers
3. Part of the largest gas distribution company in Missouri

4. Regionally a very strong player


1. Job cuts leading to employee dissatisfaction
2. Instances of alleged fraud by company employees


1. Diversify in alternate energy sources
2. Opportunity to expand more geographically


1. Issues of phony bills
2. Frequently in tussle with the government over rates

3. Big competition entering the market can topple its market share



1. Summit natural gas
2. Laclede gas company

The table above concludes the Missouri Gas Energy SWOT analysis along with its marketing strategy and brand parameters.


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