Missouri Gas Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 625
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SWOT Analysis of Missouri Gas Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Missouri Gas Energy

Parent Company

Energy Transfer Equity

Category

Energy

Sector

Natural gas distribution

Tagline/ Slogan

-

USP

Part of the largest gas distribution company in Missouri

STP

Segment

Natural gas distribution

Target Group

Communities requiring natural gas

Positioning

Focused on bringing Missouri cleaner, lower-cost energy

SWOT Analysis

Strengths

1. Gives rebates to customers on use of energy efficient equipment
2. Serves over 500,000 customers
3. Part of the largest gas distribution company in Missouri

4. Regionally a very strong player

Weaknesses

1. Job cuts leading to employee dissatisfaction
2. Instances of alleged fraud by company employees

Opportunities

1. Diversify in alternate energy sources
2. Opportunity to expand more geographically

Threats

1. Issues of phony bills
2. Frequently in tussle with the government over rates

3. Big competition entering the market can topple its market share

Competition

Competitors

1. Summit natural gas
2. Laclede gas company


The table above concludes the Missouri Gas Energy SWOT analysis along with its marketing strategy and brand parameters.

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