Enstar Natural Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 490
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SWOT Analysis of Enstar Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Enstar Natural Gas

Parent Company

SEMCO Energy Inc., Alta Gas

Category

Natural Gas Utilities

Sector

Energy

Tagline/ Slogan

All Our Energy Goes into Customer

USP

Serving clean burning, economical and efficient natural gas for over 50 years

STP

Segment

Alaska & Anchorage

Target Group

Homes & Business

Positioning

Excellent Customer service

SWOT Analysis

Strengths

1. Serving majority population of Alaska
2. Delivers natural gas to 130,000 customers
3. Natural Gas delivered to homes is about 91% energy efficient while electricity is only 30% efficient
4. Subsidiary of Alta Gas that provides financial strength & stability

Weaknesses

1. Dependent on natural gas alone – no diverse portfolio
2.Very low geographical scope and hIgh competition

Opportunities

1.Can expand into other geographies
2.Diversify portfolio – renewable energies
3.High demand- never ending energy demand

Threats

1. Increasing competition from global company’s
2.Government regulations can affect drastically
3.Solar energy may take over natural gas utilities

Competition

Competitors

1.Fairbanks Natural Gas
2.Consumers Energy
3.DTE Electric

 

 


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