Intermountain Gas Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Intermountain Gas Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Intermountain Gas Company

Parent Company

MDU Resources Group, Inc.

Category

Natural Gas utilities

Sector

Energy

Tagline/ Slogan

A Subsidiary of MDU Resources Group, Inc.

USP

most cost-effective, clean, and efficient energy

STP

Segment

Idaho

Target Group

Residential, Commercial & Industrial customers

Positioning

unsurpassed quality service at the lowest possible cost

SWOT Analysis

Strengths

1. Customer base of 320,000 in Idaho region
2. Low income Heating Assistance Program for low income group
3. Customized cost modeling and comparisons with alternative energy resources were also provided by intgas

4. Provides compressed natural gas to fuel private/ business vehicles

Weaknesses

1. Low product portfolio
2.Low geographic scope – restricted to Idaho
3.Stocks of MDU resources group is declining resulting in low investments

Opportunities

1. Can tap into other renewable energy markets
2.Can expand into other geographical regions
3.Can upward integrate into cooking equipment’s

Threats

1.Government regulations may affect whole industry
2.Cooking Heaters may come with their own energy producing capabilities – downward integration by cooking equipment companies
3.Solar energy can pull gas customers

Competition

Competitors

1.Questar Gas
2.Avista
3.Idaho Power

 

The table above concludes the Intermountain Gas Company SWOT analysis along with its marketing strategy and brand parameters.

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