Intermountain Gas Company SWOT Analysis, USP & Competitors
Posted in Energy, Total Reads: 497
SWOT Analysis of Intermountain Gas Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Intermountain Gas Company
MDU Resources Group, Inc.
Natural Gas utilities
A Subsidiary of MDU Resources Group, Inc.
most cost-effective, clean, and efficient energy
Residential, Commercial & Industrial customers
unsurpassed quality service at the lowest possible cost
1. Customer base of 320,000 in Idaho region 2. Low income Heating Assistance Program for low income group 3. Customized cost modeling and comparisons with alternative energy resources were also provided by intgas
4. Provides compressed natural gas to fuel private/ business vehicles
1. Low product portfolio 2.Low geographic scope – restricted to Idaho 3.Stocks of MDU resources group is declining resulting in low investments
1. Can tap into other renewable energy markets 2.Can expand into other geographical regions 3.Can upward integrate into cooking equipment’s
1.Government regulations may affect whole industry 2.Cooking Heaters may come with their own energy producing capabilities – downward integration by cooking equipment companies 3.Solar energy can pull gas customers
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