Long Beach Gas & Oil Department SWOT Analysis, USP & Competitors

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SWOT Analysis of Long Beach Gas & Oil Department with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Long Beach Gas & Oil Department

Parent Company

City of Long Beach Incorporated

Category

Natural Gas & Oil Utilities

Sector

Energy

Tagline/ Slogan

Many Unique neighborhoods, One great city

USP

Government owned utility

STP

Segment

Long Beach & Signal Hill

Target Group

Residential & Business services

Positioning

Environment protected gas & oil operations

SWOT Analysis

Strengths

1. Provides service to approximately 500,000 residents and businesses in the cities of Long Beach and Signal Hill
2. Community services from revenue like library etc.
3. The first public natural gas fueling station in the County is opened at the Spring Street facility
4. Designs and installs natural gas pipelines; monitors gas pressure, flow and quality and provides timely response to gas pipeline emergencies

5.Energy Upgrade California Program  offering energy rebates

Weaknesses

1. Recently deregulated natural gas utility industry increasing competition
2.Restricted to few locations and utilities

Opportunities

1. Expansion into other energy sources
2.Never ending and growing demand
3. Can easily enter into renewable energies

Threats

1. Deregulation-competition
2.Solar utilities may over take gas utilities

3. Increasing competition activity especially established global players

Competition

Competitors

1.Socalgas
2.Pacific gas & Electric
3.Clean Energy

 

 

The table above concludes the Long Beach Gas & Oil Department SWOT analysis along with its marketing strategy and brand parameters.

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