City Utilities of Springfield SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 493
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SWOT Analysis of City Utilities of Springfield with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

City Utilities of Springfield

Parent Company

Public Utilities

Category

Electricity, natural gas, water, telecommunications and transit services

Sector

Energy

Tagline/ Slogan

Bringing Power Home

USP

community-owned utility serves

STP

Segment

Southwest Missouri

Target Group

Residential, Commercial & Contracts

Positioning

Premier municipal Utility

SWOT Analysis

Strengths

1. Diverse product portfolio – Natural Gas, Water, Telecommunications & Electricity
2. Community owned - CU enjoys a unique bond with its customers and service area.
3. Investments helping preserve benefits of Springfield future
4. CU provides service to over 106,000 customers

5.Expansion in onsite generation system for disinfection

Weaknesses

1. Restricted to a small location
2.Low customer target base and no much R&D Investments

Opportunities

1.Can expand to other markets
2.Can expand into solar systems
3.Can expand their customer base to industries

Threats

1. High Competition
2.Solar system may attract natural gas customers

Competition

Competitors

1. Missouri Gas Energy
2.Laclede Gas

 

 

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