City Utilities of Springfield SWOT Analysis, USP & Competitors
Posted in Energy, Total Reads: 455
SWOT Analysis of City Utilities of Springfield with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
City Utilities of Springfield
Electricity, natural gas, water, telecommunications and transit services
Bringing Power Home
community-owned utility serves
Residential, Commercial & Contracts
Premier municipal Utility
1. Diverse product portfolio – Natural Gas, Water, Telecommunications & Electricity 2. Community owned - CU enjoys a unique bond with its customers and service area. 3. Investments helping preserve benefits of Springfield future 4. CU provides service to over 106,000 customers
5.Expansion in onsite generation system for disinfection
1. Restricted to a small location 2.Low customer target base and no much R&D Investments
1.Can expand to other markets 2.Can expand into solar systems 3.Can expand their customer base to industries
1. High Competition 2.Solar system may attract natural gas customers
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