New Jersey Resources SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 487
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SWOT Analysis of New Jersey Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New Jersey Resources

Parent Company

New Jersey Resources

Category

Energy

Sector

Retail and wholesale energy services

Tagline/ Slogan

-

USP

Enhancing customers' quality of life by meeting their expectations for reliability and value in an environmentally responsible way

STP

Segment

Retail and wholesale energy services

Target Group

Customers in the Gulf Coast to the New England regions, including the Mid-Continent region, the West Coast and Canada

Positioning

Provides reliable energy and natural gas services including transportation, distribution and asset management

SWOT Analysis

Strengths

1. Reliably operates and maintains 6,700 miles of natural gas transportation and distribution infrastructure
2. Develops and manages a diverse portfolio of more than 750,000+ dth/d of transportation capacity and 50+ Bcf of storage capacity
3. Strong annual revenues shows its financial stability
4. Serves nearly half a million customers and provides appliance installation, repair and contract service to approximately 150,000 homes and businesses

Weaknesses

1. Highly diversified portfolio which could be a deterrent to focusing on specific businesses

2. The company operates in a few locations means low market shre growth

Opportunities

1. Can explore renewable sources of energy
2. Expanding further in the Canadian market

3. Tie-up with international players to boost the business

Threats

1. Increasing consolidation from other big players is giving rise to intense competition
2. Environmental concerns could lead to loss in credibility

3. Increasing costs of operations

Competition

Competitors

1. Ameri gas
2.Systrum Energy

 


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