Oklahoma Natural Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 460
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SWOT Analysis of Oklahoma Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oklahoma Natural Gas

Parent Company

ONE Gas Inc.

Category

Energy

Sector

Natural gas distribution

Tagline/ Slogan

A Division of ONE Gas

USP

Deliver natural gas service with no adverse effect on the public, our customers, employees or the environment

STP

Segment

Natural Gas distribution

Target Group

Residential, commercial and industrial customers in Oklahoma

Positioning

Deliver natural gas service with no adverse effect on the public, our customers, employees or the environment

SWOT Analysis

Strengths

1. Part of one of the largest publicly traded, 100 percent-regulated natural gas utilities in the United States
2. 20,000+ miles of Distribution Mains and Services
3. Serves over 800,000 customers

4. Strong presence of the brand in the region

Weaknesses

1. Presence limited to Oklahoma means low revenues
2.Has been susceptible to utility bill scams in recent times

Opportunities

1. It can look to expand its geographic coverage
2. It can expand into more products and services and leverage its positive image

Threats

1. Harsh weather is creating obstacles to producing it, and more pipelines have to be built for the natural gas

2. Intense competition among pipeline companies

3. Higher costs of operations is a concern

Competition

Competitors

1. Chesapeake energy
2.CenterPoint energy


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