Philadelphia Gas Works SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 388
Advertisements

SWOT Analysis of Philadelphia Gas Works with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Philadelphia Gas Works

Parent Company

Philadelphia Gas Works

Category

Energy

Sector

Natural Gas

Tagline/ Slogan

-

USP

Largest municipally owned natural gas utility in the US

STP

Segment

Natural Gas

Target Group

Residential and commercial customers in the City of Philadelphia

Positioning

Natural gas energy service and solutions to residential and commercial customers in the City of Philadelphia

SWOT Analysis

Strengths

1. Serves more than 500,000 customers
2. Manages a distribution system of approximately 6,000 miles of gas mains and service pipes
3. Ability to deliver an annual 75+ billion cubic feet of safe, reliable natural gas

4. Regionally a strong brand presence

Weaknesses

1. Limited geographic presence means low market share
2.Is going to be sold soon to UIL Holdings Group, but the employees and residents of Philadelphia are against it
3.Lot of old infrastructure which is leading to losses in efficiency

Opportunities

1. Can overhaul its infrastructure after being purchased by UIL Holdings
2.Philadelphia is becoming an R&D hub for the energy sector in the US, the company can invest in new technologies

Threats

1.Increasing competition
2.New sources of energy

3. Higher operations costs can affect business

Competition

Competitors

1. PECO Energy
2.UGI Corporation



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.