Puget Sound Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 359
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SWOT Analysis of Puget Sound Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Puget Sound Energy

Parent Company

Macquarie Consortium

Category

Energy

Sector

Electrical power and natural gas utility

Tagline/ Slogan

-

USP

Safe and reliable electric service

STP

Segment

Electrical power and natural gas utility

Target Group

Customers in Western Washington region

Positioning

Safe and reliable electric service

SWOT Analysis

Strengths

1. More than 1 million electric and more than 770,000 natural gas customers
2. Has a rich history of 135 years

3. Over 3000 employees are a part of the organization

4. Products and services include electricity and natural gas

Weaknesses

1. Limited primarily in Puget Sound region of Western Washington
2. Has faced issues with customer billing

Opportunities

1. Service area population is growing, big potential for growth

2. Acquisition of smaller player and tie-ups with bigger players

3. The company can also explore newer geographies

Threats

1. Falling demand in customers’ electrical energy needs

2. Increasing activity of bigger competitors

3. Rising costs of operations can cause a difficulty

Competition

Competitors

1. APS
2.TransAlta



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