SandRidge Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of SandRidge Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SandRidge Energy

Parent Company

SandRidge Energy

Category

Energy

Sector

Oil and Natural gas exploration and production

Tagline/ Slogan

The power of US

USP

Exploration and production activities in shallow, conventional, domestic on-shore oil basins

STP

Segment

Oil and Natural gas exploration and production

Target Group

Utilities and industrial customers looking to buy oil and natural gas

Positioning

Exploration and production activities in shallow, conventional, domestic on-shore oil basins

SWOT Analysis

Strengths

1. Company owns 1.85 million acres of leasehold in the Mississippian
2. More than 11,000 potential horizontal drilling locations identified
3. Strong upstream operations
4. Focus on conventional and proven reservoirs

5. Strong workforce of over 2000+ employees

Weaknesses

1. Geographic concentration means lower market share
2. High debt is a cause of concern for the company

Opportunities

1. Acquisitions to expand presence in the Gulf of Mexico region
2. Divestiture of non-core assets
3. Increasing demand for natural gas in the US

Threats

1. Intense competition
2. Compliance with environmental laws and regulations
3. Operational hazards

Competition

Competitors

1.Apache Corp
2.Statoil ASA


The table above concludes the SandRidge Energy SWOT analysis along with its marketing strategy and brand parameters.

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