SourceGas Arkansas Inc SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 472
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SWOT Analysis of SourceGas Arkansas Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SourceGas Arkansas Inc.

Parent Company

SourceGas Holding LLC

Category

Energy

Sector

Natural Gas

Tagline/ Slogan

-

USP

Safe, reliable natural gas service

STP

Segment

Natural gas distribution

Target Group

Customers in  Arkansas, Colorado, Nebraska and Wyoming

Positioning

Safe, reliable natural gas service

SWOT Analysis

Strengths

1. Serves over 150,000+ customers
2. Operates over 18,000+ miles of distribution, gathering and transmission pipeline, as well as storage facilities
3. Caters to customers across US states

4. Incorporated in 1929 – strong legacy of the company

Weaknesses

1.Marred with alleged safety issues due to leakages
2. Deterioration in operating performance from regulatory outcomes that prevent timely and adequate recovery of invested capital

Opportunities

1. Fitch Affirms SourceGas LLC 's IDR at 'BB+'; Outlook Revised to positive

2. Can look into renewable sources of energy

3. Expanding to newer geographies can boost the brand

Threats

1.Intense competition
2.Regulatory concerns of four different states

3. Rising costs of operations for the brand

Competition

Competitors

1.Centerpoint energy
2.Southwestern energy



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