Southwest Gas Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 483
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SWOT Analysis of Southwest Gas Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Southwest Gas Corporation

Parent Company

Publically owned

Category

Energy

Sector

Purchasing, distributing and transporting natural gas

Tagline/ Slogan

-

USP

Committed to excellence in serving its primary constituencies -- its customers, its employees, its shareholders, and the communities in which it operates

STP

Segment

Natural gas distribution

Target Group

Customers in Arizona, Nevada, and California

Positioning

Committed to excellence in serving its primary constituencies -- its customers, its employees, its shareholders, and the communities in which it operates

SWOT Analysis

Strengths

1. Strong presence in select markets
2. Diverse sources of procuring natural gas
3. Serves approximately 2 million customers in the US

4. Received several awards and also focused on green campaigns

Weaknesses

1. Limited operational presence


2. Reliance on third-party interstate pipelines capacity

Opportunities

1. Increasing focus on repair and maintenance of energy distribution systems
2. Increasing demand for natural gas in the US

3. Acquisition of smaller firms and also tie-ups with prominent players

Threats

1. Environmental regulations

and strict govt policies
2. Price volatility is a concern
3. Higher costs of operations can affect margins

Competition

Competitors

1.UniSource Energy Services
2.El Paso Natural Gas



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