Trunkline Gas Company SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 507
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SWOT Analysis of Trunkline Gas Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trunkline Gas Company

Parent Company

Panhandle Energy

Category

Energy

Sector

Natural Gas pipeline

Tagline/ Slogan

-

USP

Continually creating and modifying its services to provide a wide range of customer-friendly service options

STP

Segment

Natural gas distribution

Target Group

Companies and industrial customers looking to purchase and store natural gas

Positioning

Continually creating and modifying its services to provide a wide range of customer-friendly service options

SWOT Analysis

Strengths

1. Operates a 3,000+ mile pipeline system with access to Gulf Coast supply sources
2. Can deliver 1.5 Bcf/d of natural gas to Midwest and East Coast markets
3. Customer base includes some of the nation's largest utility and industrial gas users in Chicago, Michigan, Memphis and St. Louis
4. Customer satisfaction focus, including rapid response from knowledgeable account personnel, a dedicated customer service group and an ongoing customer satisfaction program

5. Strong regional presence in the industry

Weaknesses

1.Limited storage capacity as compared to large players
2.Restricted to Midwest and northwest markets

Opportunities

1.Can expand the pipeline operations

2. Can look at vertically integrating with upstream and downstream companies

Threats

1.Increasing competition
2. Higher costs of operations can affect

Competition

Competitors

1.ANR pipeline company
2.Centerpoint energy gas transmission


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