Unitil SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 741
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SWOT Analysis of Unitil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unitil

Parent Company

Unitil Corp

Category

Energy

Sector

Gas and electric distribution

Tagline/ Slogan

Energy for life

USP

Developing people, business practices, and technologies that lead to dependable, more efficient energy

STP

Segment

Gas and Electricity Distribution

Target Group

Customers in Maine, New Hampshire and Massachusetts

Positioning

Developing people, business practices, and technologies that lead to dependable, more efficient energy

SWOT Analysis

Strengths

1. The company distribution utilities serve approximately 100,000+ electric customers and 75,000+ natural gas customers
2. The company recorded revenues growing
3. Provides energy brokering and advisory services to commercial and industrial customers

4. Strong regional presence in the industry

Weaknesses

1. Limited number of customers considering the geographic coverage
2. Reliance on third-party interstate pipelines capacity

Opportunities

1. Increasing demand for natural gas in the US
2. Can look into renewable sources of energy

Threats

1. Intense competition
2. Regulatory concerns of different states

Competition

Competitors

1.Maine natural gas
2.Summit natural gas



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