Virginia Natural Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 549
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SWOT Analysis of Virginia Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virginia Natural Gas

Parent Company

AGL Resources

Category

Energy

Sector

Natural gas distribution

Tagline/ Slogan

An AGL Resources Company

USP

One of the fastest growing natural gas distribution companies in the country

STP

Segment

Natural gas distribution

Target Group

Customers in southeastern Virginia

Positioning

One of the fastest growing natural gas distribution companies in the country

SWOT Analysis

Strengths

1. One of the fastest growing natural gas distribution companies in the country
2. Provides natural gas service to more than 275,000 residential, commercial and industrial customers
3. Operating a 150-mile (240 km) high-pressure intrastate pipeline originating in Quantico and terminating in Williamsburg, Virginia
4. Operating two propane storage and vaporization facilities and a Liquefied Natural Gas (LNG) facility located in James City County and Chesapeake to supplement natural gas supplies as needed

Weaknesses

1. Limited geographic coverage
2. Restricted to distribution of natural gas

Opportunities

1. It can look to expand its geographic coverage
2. Increasing demand for natural gas in the US

Threats

1. Increasing competition in the natural gas sector
2. Environmental regulations

3. Seasonal variation

Competition

Competitors

1.Caroline County Company
2.Washington Gas



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