Xoom Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 603
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SWOT Analysis of Xoom Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xoom Energy

Parent Company

Xoom Energy

Category

Energy

Sector

National energy retailer

Tagline/ Slogan

Energy. Your Way

USP

Independent, national energy retailer who supplies natural gas and electricity to residential and commercial customers in deregulated energy markets across the U.S

STP

Segment

Electricity and Natural Gas distribution

Target Group

Residential and commercial customers in deregulated energy markets across the U.S

Positioning

Independent, national energy retailer who supplies natural gas and electricity to residential and commercial customers in deregulated energy markets across the U.S

SWOT Analysis

Strengths

1. One of the nation’s fastest growing energy service providers
2. Operating in deregulated markets which are growing very fast

3. Provides energy solutions across US

4. Regionally a very well renowned brand name

Weaknesses

1. Limited operational presence means limited revenues
2.Dependent on energy from the wholesale market which is volatile

Opportunities

1.Number of deregulated markets are growing fast
2.Can expand usage of renewable energy sources

Threats

1.Competition from state-run companies
2.Increased usage of renewable energy

Competition

Competitors

1.APS
2.Nicor gas company



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