Atmos Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 462
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SWOT Analysis of Atmos Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atmos Energy

Parent Company

Atmos Energy

Category

Natural Gas Distributor

Sector

Energy and Power

Tagline/ Slogan

America’s largest gas only utility

USP

All-natural-gas entity

STP

Segment

Varied customer base including commercial industry etc

Target Group

Consumers of electricity

Positioning

Responsible Energy

SWOT Analysis

Strengths

1. Has grown to become one of the largest natural-gas only distributors 
2. With various acquisitions over the years, has become a pioneer of large scale in the natural gas utility & non-utility business
3. It has a varied customer base including commercial, industrial and municipal customers
4. Growing concern for environmental degradation

5.Nearly 5000 people are a part of this organization

6. Strong customer base of over 3 million natural gas distribution customers

Weaknesses

1. Decreasing margin in natural gas business
2. Portfolio is completely dependent on natural gas with minimal diversification

Opportunities

1. Increasing demand for power in the country
2. Environmental regulations would favor natural gas utilization 
3. Newer developments in technology that would optimize the extraction and cost

Threats

1. Sensitivity to economic conditions. Less favorable during slower economies
2. Sensitivity to weather

3. Increasing competition especially the bigger players expanding their reach

Competition

Competitors

1. AGL resources
2. Energen
3. National Fuel Gas Company




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