ComEd SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 447
Advertisements

SWOT Analysis of ComEd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ComEd

Parent Company

Exelon Corporation

Category

Electric Transmission

Sector

Energy and Power

Tagline/ Slogan

Powering lives

USP

Largest electric utility in Illinois

STP

Segment

Users of Electricity

Target Group

Individual households, corporate, companies

Positioning

Largest electric utility in Illinois

SWOT Analysis

Strengths

1. Largest electric utility in Illinois
2. For more than 100 years ComEd has been primary electric delivery services company for north Illinois
3. Provides electric service to more than 3.7 million customers
4. Significant nuclear power generation assets

5. Strong retail customer base

6. Extensive transmission and transportation infrastructure

Weaknesses

1. Slow revenue growth and fluctuating margins
2.Intense competition means limited market share

Opportunities

1.Growing popularity of renewable energy
2.Increasing demand for electricity
3.Investment in solar energy

Threats

1.Consolidation in the North American electric utility industry
2.Environmental liabilities
3.Expiry of PPA

Competition

Competitors

1.Spark Energy
2.Constellation New Energy
3.Bluestar



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.