Surya Roshni SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 802
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SWOT Analysis of Surya Roshni with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Surya Roshni

Parent Company

Surya Roshni Limited (SURYAROSNI)

Category

Lightning

Sector

Power & Energy

Tagline/ Slogan

Energising Lifestyles

USP

Good quality & durability

STP

Segment

Lightning

Target Group

Houses, corporates; Majorly India & Asian countries. Especially LED

Positioning

Power in every city & every home

SWOT Analysis

Strengths

1. It has accredited quality certifications from leading agencies and has years of successful completion of contracts on schedule

2. Established presence across two corners of India, leading to improved customer relationship

3. Nearly three decades of experience in Lighting Industry

4. Has expanded the business both in size and range through vertical integration, broadening nationwide marketing network, expanding the high-quality product range and complete backward integration

5. Exporting to over 40+ countries

6. Deep pockets as its parent company earns a strong revenue

7. Strong advertising and marketing through TVCs, sponsorships etc

Weaknesses

1. Margins are very low due to intense competition

2. Uncertainties of external market forces also impact the business

Scenarios

Opportunities

1. To become an Integrated global energy corporation

2. Demand for green lightning is increasing

3. Increase middle class in developing economies

4. Robust growth through mergers and acquisitions

5. Strategic partnership with firms to enhance its web and mobile interface

6. Government planning to develop 100 modern cities in the country will boost demand

Threats

1. Acute competition from established market players and unorganized sectors

2. Environmental and state regulations increase operational costs

3. Increasing raw material costs

Competition

Competitors

1. Philips

2. Havells

3. GE



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