Singapore Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 289
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SWOT Analysis of Singapore Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Singapore Power

Parent Company

Singapore Power Group

Category

Energy and utilities

Sector

Energy

USP

One of the best performing electricity and gas networks and superior customer service

STP

Segment

Energy requirements

Target Group

Industrial and domestic

Positioning

Leading energy utility company

SWOT Analysis

Strengths

1. It has a superior customer service.
2. It has a strong customer base of over 1 million in Singapore.
3. As per industrial indices, fewest and shortest power outages.
4. It is one of the leading energy utilities company in Singapore with strong assets and revenues

5. Its gas and electricity network performance is one of the best in the world and that provides competitive advantage for them.

6. Its major subsidiaries include PowerGas, SP AusNet, SP PowerAssets, SP Powergrid and SP Services

Weaknesses

1. It does not generate electricity and procures it from various suppliers and that creates a risk.

2. Its operations are mostly concentrated in Singapore,that creates additional risk for them.
3. In Australia they faced class action suit for negligence for Black Friday Bushfires

Opportunities

1. They can expand their operations to different geographic locations.

2. Investments in transmission and distribution infrastructure can create opportunities for them. 
3. There is opportunity in renewable energy sector due to growing demand. Singapore Power supports solar energy and they have reduced processing time for PV integration into Singapore’s grid

Threats

1. It faces intense competition in Australia. However, it does not have any competition in Singapore.
2. In Australia it faces the threat of volatile wholesale spot energy prices in National Energy markets as high wholesale spot energy prices can significantly harm their margin.
3. This sector is heavily regulated by various laws and regulations and unfavorable policy can significantly harm their business.

Competition

Competitors

1. AGL energy limited

2. EnergyAustralia

3. Hutchison Whampoa Limited

4. Keppel Corporation Limited

5. Origin Energy

6. Sembcorp Industries Ltd.



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