Lancaster County Natural Gas Authority SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 261
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SWOT Analysis of Lancaster County Natural Gas Authority with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lancaster County Natural Gas Authority

Parent Company

Lancaster County Natural Gas Authority

Category

Energy and utilities

Sector

Energy

Tagline/ Slogan

Reliability and service you can trust. Your Trusted Natural Gas company.

USP

Reliable natural gas, great customer service

STP

Segment

Natural Gas requirements

Target Group

Residential and business

Positioning

Reliable natural gas at low price

SWOT Analysis

Strengths

1. It has been providing natural service to residences, businesses and industries since 1954 within Lancaster County, South Carolina.

2. It has a great customer service. It provides 24/7 customer service through interactive phone system, website or customer service representative.

3. Its goal is to acquire and deliver natural gas supplies at the lowest possible cost and to charge lowest price from its customers and that provides competitive advantage for them.

4. They are associated with various CSR activities such as United Way of Lancaster County’s Day of Caring, Red Cross Blood Drive.

Weaknesses

1. The margin in natural gas has declined due to low price of natural gas which is caused by abundance of shale resources and efficient production. 
2. Its operations are concentrated only in Lancaster County, South Carolina and this geographic concentration creates a risk for the company.

3. The operations are limited to natural gas and thus it adds risk to their business.

Opportunities

1. There is increase in demand for natural gas and that creates huge opportunity.
2. Opportunity lies in investment into new projects which can help the company to expand its operations.
3. Growth opportunity lies in investment in storage and pipeline infrastructure.

Threats

1.  Natural gas industry is highly dependent on weather as natural gas is widely used in home heating systems. So, unfavorable weather has adverse effects on the business.

2. Weather conditions such as thunderstorms can affect their business.
3. This industry is under the purview of various environmental laws and regulations and this creates a risk for the business as any unfavorable policy can harm business.

Competition

Competitors

1. Chester County Natural Gas

2. Piedmont Natural Gas Company



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