Energy Transfer Equity SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1287
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SWOT Analysis of Energy Transfer Equity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Energy Transfer Equity

Parent Company

Energy Transfer

Category

Oil & Gas services

Sector

Energy

Tagline/ Slogan

Perform Deliver Grow

USP

One of largest and most diverse energy assets in the United States

STP

Segment

Companies and individuals looking to meet their energy requirements

Target Group

Companies, people who depend on natural gas for their needs

Positioning

Specializes in storage and transportation of natural gas.

SWOT Analysis

Strengths

1. One of the most well-known brands in USA for natural gas transportation

2. Operates about 71000 miles of natural gas, natural gas liquids, refined products and crude oil pipelines

3. It is known for is constant innovation

4. The parent company has huge strategic assets which could be leveraged by it to expand further

Weaknesses

1. Huge dependency on third party suppliers for transportation of natural gas

2. Restricted operations in USA

3.Limited market share

Opportunities

1. Ample expansion opportunities within USA

2. International expansion

Threats

1. Economic recession in the USA

2. Fierce competition in the US market

3. Operational risks

Competition

Competitors

1. ConocoPhillips

2. Delek Group

3. ExxonMobil



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