Halliburton SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 3362
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SWOT Analysis of Halliburton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Halliburton

Parent Company

Halliburton

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Solving Challenges; Unleash the energy

USP

World's largest oil field company

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

It provides solutions to challenges in the Oil services sector

SWOT Analysis

Strengths

1. It is one of the largest oil-field services companies in the world
2. It has a global presence in more than 80 countries
3. Approximately 70,000 employees form the backbone of the company
4. Services & products offered for petroleum and natural gas exploration and production
5. CSR initiatives and environmental programs have been undertaken aggressively
6. Strong brand name and brand equity

Weaknesses

1. Intervention of Govt policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves

Opportunities

1.Increasing fuel/oil prices

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Threats

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Competition

Competitors

1. Schlumberger
2. Weatherford International
3. Baker Hughes



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