Halliburton SWOT Analysis
Halliburton is one of the leading brands in the energy & power sector. Halliburton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Halliburton:
Quick Glance:
Halliburton Strengths
- It is one of the largest oil-field services companies in the world
- It has a global presence in more than 80 countries
- Approximately 70,000 employees form the backbone of the company
- Services & products offered for petroleum and natural gas exploration and production
- CSR initiatives and environmental programs have been undertaken aggressively
- Strong brand name and brand equity
Above are the strengths in the SWOT Analysis of Halliburton. The strengths of Halliburton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Halliburton Weaknesses
- Intervention of Govt policies the world over affect the operational efficiency
- Increasing costs and declining oil reserves
These were the weaknesses in the Halliburton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Halliburton Opportunities
- Increasing fuel/oil prices
- Increasing natural gas market globally
- More oil well discoveries
- Infrastructure growth means more automobiles and construction equipment which require more fuel.
Above we covered the opportunities in Halliburton SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Halliburton Threats
- Government regulations pressurizing operations
- High Competition from existing oil services companies globally
- Environmental hazards cause a backlash
- Economic instability and fluctuations worldwide
The threats in the SWOT Analysis of Halliburton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Halliburton SWOT analysis.
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About Halliburton
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Halliburton Overview | |
|---|---|
| Parent Company |
Halliburton |
| Category |
Oil Services and Equipment |
| Sector | |
| Tagline/ Slogan |
Solving Challenges; Unleash the energy |
| USP |
World's largest oil field company |
| Halliburton STP | |
| Segmentation |
Corporates, countries looking to fulfill energy services needs |
| Target Market |
Companies involved in petroleum and natural gas exploration |
| Positioning |
It provides solutions to challenges in the Oil services sector |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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