National Oilwell Varco SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2090
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SWOT Analysis of National Oilwell Varco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Oilwell Varco

Parent Company

National Oilwell Varco

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

One Company Unlimited Solutions

USP

It is worldwide leader in the land and offshore drilling industry

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies needing oil and gas drilling equipments

Positioning

It is positioned as worldwide leader in designing, manufacturing and selling equipments used in oil and gas drilling

SWOT Analysis

Strengths

1. Very diverse product lines
2. Vast range of services, ranging from drilling rig technologies to providing  supply chain services
3. Market leaders in supply chain management with help of their distribution network of more than 700 location

4. CSR initiatives and environmental programs have been undertaken aggressively

5. National Oilwell Varco has more than 110 brands under it
6. Has a strong workforce of approx 50,000 employees

Weaknesses

1. Spills and environmental violations have affected brand image

2. The business is excessively dependent on finding new reserves of oil which are found very infrequently

Opportunities

1.Growing demand of oil field equipments

2. Increase of deep water drilling

3.Emergence of shale drilling outside US borders presents huge opportunity for the company

4. Acquisition of Wilson leading distribution of pipe, valves and fittings have provided  new market opportunities

Threats

1. Natural gas prices in North America are very low this may cause a fall in demand for shale drilling as it will become a very expensive proposition

2. Development of greener sources of energy may be a big threat for its oil business
3. Fluctuating foreign exchanges and global crisis affects operations

Competition

Competitors

1.Schlumberger
2.Baker Hughes
3.Cameron International



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