Subsea 7 SWOT Analysis, USP & Competitors

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SWOT Analysis of Subsea 7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Subsea 7

Parent Company

Subsea 7

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Seabed to Surface

USP

Vast experience in deepwater

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Company that provides complete solution for extraction from sea bed to surface

SWOT Analysis

Strengths

1.Expertise in design, installation and commissioning

2. Owns fleet comprising of more than 40 pipelay vessels

3. Remotely operated vehicle that company has numbers to more than 175

4. A lot of CSR activities specially in Africa & Mexico of promoting science and engineering education and also support for various health related illness
5. Has a strong workforce of nearly 13,000 employees

Weaknesses

1. Weak presence in middle east as its operations are mostly in Western Europe and Africa
2. Increasing costs and declining oil reserves

Opportunities

1. Constantly growing installation market

2. Huge opportunities in deepwater projects

Threats

1.Uncertain political condition in West Africa has delayed process of awarding projects
2. Increasing penetration and global presence of competitors
3. Fluctuating economies and changing Govt regulations

Competition

Competitors

1. Aker Solutions 
2. Cameron International Corp
3. Chicago Bridge and Iron Co.


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