Kinder Morgan SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2060
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SWOT Analysis of Kinder Morgan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kinder Morgan

Parent Company

Kinder Morgan Inc

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

A different kind of energy company

USP

Largest midstream and one of the largest energy company in North America

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Leading energy storage company and pipeline transportation company

SWOT Analysis

Strengths

1. Diversified product list
2. Minimal risk from the exposure to price volatility of commodities
3. Company is also owner of eight oil fields

4. Reduced risks because of recurring revenue nature of business

5.  Largest natural gas pipeline and the largest transporter of carbon dioxide in the US
6. Has over 26,000 miles of pipelines for gas and oil

Weaknesses

1. Intervention of Govt. policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves

Opportunities

1. Shale fields developing in US

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

5. Increase in demand from Asia

Threats

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Competition

Competitors

1. Enbridge
2. NuStar Energy
3. Williams partner LP

4. Energy Transfer Partners


The table above concludes the Kinder Morgan SWOT analysis along with its marketing and brand parameters.

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