Seadrill SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1365
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SWOT Analysis of Seadrill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Seadrill

Parent Company

Seadrill

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Setting the Standard in Drilling

USP

Modern state of art offshore drilling units

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Fastest growing drilling contractor in the world.

SWOT Analysis

Strengths

1. Increasing operating margins
2. Company owns 66 offshore drilling units

3. The company has been able to reduce their cost over the time, which gives better financials as cost of goods sold as percentage of sales has reduced

4. Diverse work culture with employees coming from 50 nations
5. It has a strong workforce of over 10,000

Weaknesses

1.Relatively narrow customer base compared to bigger players
2. Tough competition from leading players means limited market share

Opportunities

1.More oil well discoveries

2. Global oil demands is growing which is increasing focus on offshore drilling

3. Increase in daily rates of contracts and increasing contract duration has created favorable commercial condition for the company

Threats

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and geopolitical instability in certain region of operation

Competition

Competitors

1. Diamond Offshore Drilling Inc

2.Ensco PLC

3. Rowan Cos Plc

4. Noble Corp



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