Technip SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2094
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SWOT Analysis of Technip with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Technip

Parent Company

Technip

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Take it further

USP

Leader in project management with state of art industrial assets

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Company that provides superior operation performance with greater differentiation

SWOT Analysis

Strengths

1. Worldwide presence in 48 countries and 30,000+ employees
2.  State of art industrial assets
3. Good presence in all three business segments namely:- Subsea, Offshore and Onshore

4. Excelling commitment to sustainable development with lot of CSR activity
5. A fleet of approx 30 vessels in operation

Weaknesses

1. Out of the three division onshore division has shown under performance

2. Stiff competition from international players and strong govt policies means restricted operations

Opportunities

1.Developments in the middle east

2.More oil well discoveries

3. Growing demand for energy worldwide

4.Series of acquisition by the company

Threats

1.High Competition from existing oil services companies globally

2.Economic instability and fluctuations worldwide

3. Issues caused by volatility in costs of input

Competition

Competitors

1. ABB Ltd.

2. Aker Solutions ASA

3. Bechtel Group



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