Weatherford International SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1763
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SWOT Analysis of Weatherford International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Weatherford International

Parent Company

Weatherford International

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

The change will do you good

USP

World's one of the largest oil field company

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Company that will maximize clients oil and gas assets

SWOT Analysis

Strengths

1. It is one of the largest oil-field services companies in the world
2. It has a global presence in more than 100 countries
3. Approximately 50,000 people are employed in the company
4. Services & products offered that spans entire life cycle of a well
5. Robust in research and development
6. Strong brand name and brand equity

7. Substantial present in middle east

Weaknesses

1. Intervention of Government policies the world over affect the operational efficiency

2. Declining margins due to rising costs

Opportunities

1.Growing demand for oil field equipments worldwide

2.Increasing natural gas market globally

3.More oil well discoveries and tie-ups

4. Shale drilling in US and other global areas

Threats

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Development of greener sources of energy

Competition

Competitors

1. Baker Hughes
2. National-Oilwell Varco
3. Cameron International



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