Delek Group SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 989
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SWOT Analysis of Delek Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delek Group

Parent Company

Delek Group

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Full power. From exploration to energy.

USP

Its Israel's largest and the sole supplier of Natural gas

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

It provides solutions to challenges in the Oil services sector

SWOT Analysis

Strengths

1. Large conglomerate comprising of petroleum companies, energy & infrastructure, insurance , financial services ,automotive, real estate and water desalination 
2. It is largest supplier of lubricants and retail gas in Israel
3. Owner of largest desalination plant in the world and over 360 desalination plant in Israel
5. CSR initiatives and environmental programs have been undertaken aggressively
6. Strong brand name and brand equity

Weaknesses

1. Reduction in margins due to increase in price of inputs

2. Increasing costs and declining oil reserves

Opportunities

1.Finding of large reserves of natural gas by the company

2.Increasing natural gas market globally

3.Untapped potential of natural gas in Eastern Mediterranean

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Threats

1.Government regulations pressurizing operations

2.High Competition from existing companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Competition

Competitors

1. American International Group, Inc.
2. Alon Israel Oil Company Ltd.

3. ConocoPhillips



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