FMC Technologies SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2079
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SWOT Analysis of FMC Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FMC Technologies

Parent Company

FMC technologies Ltd.

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

We keep you first. And keep you ahead.

USP

Company with most sophisticated technology in all divisions

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Leading provider of technology solution to energy industries worldwide.

SWOT Analysis

Strengths

1. Diverse products and services
2. It has a global reach with presence in more than 90 countries
3. Two business viz. Energy production system and Energy processing system
4. Huge emphasis on training and development, new joiners get 2 years extensive training
5. CSR initiatives and environmental programs have been undertaken aggressively

Weaknesses

1. Company's revenue depends on anticipated crude oil and LNG prices which are highly volatile

2.Intervention of Govt policies the world over affect the operational efficiency
3. Increasing costs and declining oil reserves

Opportunities

1.More oil well discoveries

2. The company has been awarded a lot of new contracts recently which has a positive sign

3. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Threats

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Competition

Competitors

1. Cameron Corporation
2. Emerson Electric Company


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