Furgo SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 702
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SWOT Analysis of Furgo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Furgo

Parent Company

Furgo

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Investigating Planet Earth

USP

Leading provider of service related to studying the earth surface

STP

Segment

Corporate, countries looking to fulfill energy services needs

Target Group

Companies looking for setting up energy transportation system

Positioning

Provider of  service of collection and interpretation of data of earth surface to support various industries

SWOT Analysis

Strengths

1. Strong demand of services from oil & gas, construction, mining and from governments
2.  Advanced in technology and expertise to support services related to resources to world's natural resources which competitors cannot easily copy
3.  Presence in more than 60 countries with a staff of 14000 employees

4. Insensitive to market fluctuations

5. Providing services in many phases in life cycle of oil and gas field

Weaknesses

1.  Involved in controversies

2. Furgo's cost structure is very high compared to competitors

Opportunities

1.New discoveries of oil wells hence more requirements of services

2.  New projects related to mining

3. High requirement  of oil worldwide

Threats

1.Bad economy worldwide

2.Protests from land owners living in proximity of pipelines

3. Political risk, economic instability and fluctuations worldwide

4. Renewable energy will like wind energy and solar energy development will hurt furgo

Competition

Competitors

1. CGGVeritas
2. Dawson Geophysical Company
3. Halliburton Company



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