Nabor Industries SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 924
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SWOT Analysis of Nabor Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nabor Industries

Parent Company

Nabor Industries Ltd. 

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Your one source for global on demand drilling

USP

One of the largest company in oil field services

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

It is positioned as service provider in every phase of oil and gas drilling

SWOT Analysis

Strengths

1. Company involved in every phase of oil and gas drilling
2. Broad range of products and services
3. Experienced crew and sophisticated equipments 
4. Fleet comprising of 4 Barge Rigs,40 platforms,12 Jackups,500+ land drilling rigs and 750 land workover rigs

5.  Strong emphasis on safety and reliability
6. Has a strong employee base of 27,000 employees

Weaknesses

1. Internal problems causing removal of chief executives
2. Company involved in a tax loophole controversy

Opportunities

1.Increasing natural gas market globally

2.More oil well discoveries

3. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Threats

1.Adoption of alternative fuel worldwide

2.Investigation of Nabor Industries with respect to compensation practices for its CEO

2.Renewable energy development

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Competition

Competitors

1. National-Oilwell Varco
2. Tesco Corporation
3. Patterson-UTI Energy

4. Helmerich & Payne

 


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