Petrofac SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2463
Advertisements

SWOT Analysis of Petrofac with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Petrofac

Parent Company

Petrofac International Ltd.

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

We’re one of the world's leading oilfield service companies, constantly evolving, innovating and creating value for our stakeholders

USP

Strong player in developing markets

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Leading service provider to oil and gas companies internationally

SWOT Analysis

Strengths

1. Highly diversified company with operations in more than 29 countries
2. Strong cash flows
3. Engineering and construction segment of company doing excellent in new markets
4. Services & products offered for petroleum and natural gas exploration and production

5. New streamlined organizational structure simpler for customer to understand
5. High emphasis on safety and social responsibility

Weaknesses

1. Financial performance may be affected by very small number of large contracts
2. Contracts on Lump-sum basis

Opportunities

1.Increasing fuel/oil prices

2.Increasing natural gas market globally

3.More oil well discoveries

4. Opportunities in new markets like Turkmenistan Iraq

Threats

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3. Risks of counter parts defaulting

4.Economic instability and fluctuations worldwide

Competition

Competitors

1. Chiyoda Corporation
2. Fluor Corporation
3. GE Oil & Gas



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.