SWOT Analysis of Petrofac with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Petrofac International Ltd.
Oil Services and Equipment
We’re one of the world's leading oilfield service companies, constantly evolving, innovating and creating value for our stakeholders
Strong player in developing markets
Corporates, countries looking to fulfill energy services needs
Companies involved in petroleum and natural gas exploration
Leading service provider to oil and gas companies internationally
1. Highly diversified company with operations in more than 29 countries 2. Strong cash flows 3. Engineering and construction segment of company doing excellent in new markets 4. Services & products offered for petroleum and natural gas exploration and production
5. New streamlined organizational structure simpler for customer to understand 5. High emphasis on safety and social responsibility
1. Financial performance may be affected by very small number of large contracts 2. Contracts on Lump-sum basis
1.Increasing fuel/oil prices
2.Increasing natural gas market globally
3.More oil well discoveries
4. Opportunities in new markets like Turkmenistan Iraq
1.Government regulations pressurizing operations
2.High Competition from existing oil services companies globally
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