Mangalore Refinery and Petrochemicals Limited SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1702
Advertisements

SWOT Analysis of Mangalore Refinery and Petrochemicals Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mangalore Refinery and Petrochemicals Limited

Parent Company

ONGC

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

A subsidiary of ONGC

USP

One of the largest supplier of gas in Mumbai

STP

Segment

Corporate, people looking to fulfill energy services needs

Target Group

Households, Industrial establishment and automobile vehicle operating on gas

Positioning

Leading gas distribution company providing safe and uninterrupted supply of gas

SWOT Analysis

Strengths

1. One of the largest supplier of gas in Mumbai connecting more than 5lakhs household

2.Very strong financials

3. Good backing by government of Karnataka

4.Only refinery in India having two plants producing premium diesel

5. Only refinery in India producing Unleaded petrol having high octane value from 2 plants

6. It is recognized as 'MINIRATNA' by government of India 

Weaknesses

1.  Excessive dependence on Iran for importing crude oil

2. Reducing margins due to increase in cost due to weakening rupee

Opportunities

1.India's growing energy requirements

2.Increasing natural gas market globally

3.Spreading operations outside Mumbai in and outside Maharashtra

4. Large gap in India's demand and supply

Threats

1.Environmental hazards cause a backlash

2.Economic instability and fluctuations in India's policies

3.Threats from competitors

Competition

Competitors

1. Bharat Petroleum Corporation Ltd.
2.Hindustan Petroleum Corporation Ltd.
3. Chennai Petroleum Corporation Ltd.


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.