Mahanagar Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1076

SWOT Analysis of Mahanagar Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahanagar Gas

Parent Company

Gail, BG group and Government of Maharasthra


Natural Gas Services



Tagline/ Slogan

Indhan Hariyali Ka


One of the largest supplier of gas in Mumbai



Corporate, people looking to fulfill energy services needs

Target Group

Households, Industrial establishment and automobile vehicle operating on gas


Leading gas distribution company providing safe and uninterrupted supply of gas

SWOT Analysis


1. One of the largest supplier of gas in Mumbai connecting more than 5lakhs household

2.It operates over 300Km of steel pipelines and 3000Km of MDPE pipeline in Mumbai

3. It owns more than 150 CNG filling station

4. Robust system and process to ensure full safety


1. Increasing cost due to weakening currency

2. Strict govt regulations and price fluctuations affects operational efficiency


1.India's growing energy requirements

2.Increasing natural gas market globally

3.Spreading operations outside Mumbai in and outside Maharashtra

4. Large gap in India's demand and supply


1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Black Marketing of gas

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations in India's policies



1. HP Gas.
2. Indraprastha Gas.

3. Bharat Gas.


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