Mahanagar Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1116
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SWOT Analysis of Mahanagar Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahanagar Gas

Parent Company

Gail, BG group and Government of Maharasthra

Category

Natural Gas Services

Sector

Energy

Tagline/ Slogan

Indhan Hariyali Ka

USP

One of the largest supplier of gas in Mumbai

STP

Segment

Corporate, people looking to fulfill energy services needs

Target Group

Households, Industrial establishment and automobile vehicle operating on gas

Positioning

Leading gas distribution company providing safe and uninterrupted supply of gas

SWOT Analysis

Strengths

1. One of the largest supplier of gas in Mumbai connecting more than 5lakhs household

2.It operates over 300Km of steel pipelines and 3000Km of MDPE pipeline in Mumbai

3. It owns more than 150 CNG filling station

4. Robust system and process to ensure full safety

Weaknesses

1. Increasing cost due to weakening currency

2. Strict govt regulations and price fluctuations affects operational efficiency

Opportunities

1.India's growing energy requirements

2.Increasing natural gas market globally

3.Spreading operations outside Mumbai in and outside Maharashtra

4. Large gap in India's demand and supply

Threats

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Black Marketing of gas

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations in India's policies

Competition

Competitors

1. HP Gas.
2. Indraprastha Gas.

3. Bharat Gas.


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