Indraprastha Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1166
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SWOT Analysis of Indraprastha Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indraprastha Gas

Parent Company

GAIL and BPCL

Category

Natural Gas Services

Sector

Energy

Tagline/ Slogan

Fuelling Satisfaction

USP

Extensive gas distribution facilities in Delhi and NCR region

STP

Segment

Corporate, people looking to fulfill energy services needs

Target Group

Households, Industrial establishment and automobile vehicle operating on gas

Positioning

Customer friendly gas distribution company

SWOT Analysis

Strengths

1. Supplier of gas to more than 250000 domestic, commercial and industrial consumers

 2. Supplier of CNG to one of the world's largest public transportation system in capital of India

3. Company witnesses 100% growth in commercial connections each year

4. Owner of one of the world's largest CNG bus filling facility

5.Strong network of gas distribution in Delhi and NCR region

6. Strong emphasis on CSR

Weaknesses

1.  Increasing cost due of raw materials

2.  Declining net sales due to increasing cost

Opportunities

1.Increasing natural gas market in India

2.Heavy industrialization causing an increase in demand for fuel

3.Demand-Supply gap in India

Threats

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Contracted LNG price

3.Economic instability and fluctuations in India's policies

Competition

Competitors

1. Gujarat Gas Company Ltd.
2. Ahmedabad Gases Ltd.

3. Petronet LNG


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