Gujarat State Petroleum Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1571
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SWOT Analysis of Gujarat State Petroleum Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gujarat State Petroleum Corporation

Parent Company

Gujarat State Petroleum Corporation

Category

Oil and Gas services

Sector

Energy

Tagline/ Slogan

Fulfilling the nation’s energy needs by pursuing a multidimensional vision of growth

USP

India's only state governments hold company in oil and gas sector.

STP

Segment

Corporate, people looking to fulfill energy services needs

Target Group

Households, Industrial establishment and automobile vehicle operating on gas

Positioning

Leading gas distribution company of private sector in India

SWOT Analysis

Strengths

1. Vertically integrated company in field of hydrocarbon activities

 2. Krishna Godavari Basin founded by GSPL was one of India's largest gas find

3. Strong backing by Gujarat Government with 95% stake owned by the government itself.

4. Many subsidiaries in across natural gas value chain

5. Strong business alliances with partners worldwide

Weaknesses

1.  Intervention of Govt. policies affecting operations

2. Increasing costs and declining oil reserves

3. Business segments prone to changes in regulations

Opportunities

1.India's growing energy requirements

2. More oil wells discoveries

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Threats

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

3. Risks of SINKING investments of overseas assets which are in exploration stage in case of no hydrocarbon discovery

Competition

Competitors

1. BPCL
2. HPCL

3. IOCL

4. Essar Oil Ltd.


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