Gujarat Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1216
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SWOT Analysis of Gujarat Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gujarat Gas

Parent Company

BG Group

Category

Natural Gas Services

Sector

Energy

Tagline/ Slogan

We make natural gas the safe and preferred energy solution

USP

Largest private sector player of natural gas distribution and transmission in India

STP

Segment

Corporate, people looking to fulfill energy services needs

Target Group

Households, Industrial establishment and automobile vehicle operating on gas

Positioning

Leading gas distribution company of private sector in India

SWOT Analysis

Strengths

1. Supplier of gas to more than 350000 domestic, commercial and industrial consumers

 2. Robust system and process to ensure full safety

3. Ranked amongst top 100 in India's Best company to work for.

4. Strong focus on CSR activities

5. Consumer oriented company having good emphasis on customer care

Weaknesses

1.  Increasing cost due of raw materials

2.  Declining net sales due to increasing cost

Opportunities

1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Threats

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Contracted LNG price

3.Economic instability and fluctuations in India's policies

Competition

Competitors

1. ONGC
2. Cairn India
3. GAIL


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