ONGC SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 7995
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SWOT Analysis of ONGC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

ONGC Oil and Natural Gas Corporation

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Making tomorrow brighter; Nibhaye zimmedari bharose se

USP

India's biggest oil and gas exploration organisation

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

The future of India's energy

SWOT

Strengths

1.Indias largest crude oil and natural gas producer
2.Strong brand name
3.High profit making
4.Has over 40,000 employees
5.It produces about 30% of India's crude oil requirement
6.Contributes 77% of India's crude oil production and 81% of India's natural gas production
7.Commemorative Coin set was released to mark 50 Years of ONGC

Weaknesses

1.Legal issues
2.Employee management
3.Bureaucracy
4.Human rights and rehabilitation issues

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Threats

1.Government regulations
2.High Competition
3.Hybrid and electric cars in the market

Competition

Competitors

1.Bharat Petroleum
2.Hindustan Petroleum
3.Reliance Industries Limited
4.IOCL


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