ONGC SWOT Analysis, USP & Competitors

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SWOT Analysis of ONGC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


ONGC (Oil and Natural Gas Corporation)

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Making tomorrow brighter; Nibhaye zimmedari bharose se

USP

ONGC is India's biggest oil and gas exploration organisation

ONGC STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

ONGC is positioned as the future of India's energy

ONGC SWOT Analysis

Strengths

1. ONGC is Indias largest crude oil and natural gas producer
2. Strong brand name of ONGC company
3. High profit making and high revenues
4. Has over 30,000 employees in its workforce
5. ONGC produces about 30% of India's crude oil requirement
6. Contributes 70%+ of India's crude oil production and 80%+ of India's natural gas production
7. Commemorative Coin set was released to mark 50 Years of ONGC

8. Strong advertising and branding of the company along with recognition from several awards

9. Owned by the Govt of India, ONGC has got a strong financial backing

Weaknesses

1. Being a government organization, slow bureaucratic decisions can reduce efficiency

2. Intense competition means limited market share growth for ONGC

Opportunities

1. Increasing fuel/oil prices means higher margins for ONGC
2. Increasing natural gas market
3. ONGC can increase business by more oil well discoveries
4. Expand global export market and have international tie-ups

Threats

1.Government regulations affects business of ONGC
2.High competition form Indian as well as global oil companies
3.Hybrid and electric cars in the market can reduce fuel consumption

4. Fluctuating crude oil prices can affect the business

Competition

Competitors

1. Bharat Petroleum

2. Hindustan Petroleum

3. IOCL

4. Reliance Industries Limited


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