Hindustan Petroleum SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 6413
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SWOT Analysis of Hindustan Petroleum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Hindustan Petroleum

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Full of Energy

USP

High number of retail franchisee outlets across India

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Fulfilling the energy needs of India

SWOT

Strengths

1.India's major oil and gas company
2.Operates largest Lube refiniery in India
3.Large product portfolio
4.Owns and operates the largest Lube Refinery in India producing Lube Base Oils of international standards
5.Produces over 300+ grades of Lubes, Specialities and Greases

Weaknesses

1.Legal issues
2.Employee management
3.Human right issues, rehabilitation issues
4.Environmental hazards from wastes

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Threats

1.Government regulations
2.High Competition from other players

Competition

Competitors

1.Bharat Petroleum
2.IOCL
3.Reliance Industries Limited
4.ONGC


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